2020, Volume 12, Special Issue 1
Sport and Tourism. Yesterday - Today - Tommorow
Eds. Dariusz Jacek Olszewski-Strzyżowski and Raluca Buhas
Performing innovative business activity in sport in the Polish regulatory system
1Chair of Physical Education and Social Sciences, Department of Management and Marketing, Gdansk University of Physical Education and Sport
Author for correspondence: Szymon Gajda; Chair of Physical Education and Social Sciences, Department of Management and Marketing, Gdansk University of Physical Education and Sport; email: email@example.com
Innovation is widely recognized as necessary feature of progress in various areas of economy. It has also been supported by the EU and its Member States, including Poland. However, in the sport industry it has been visibly less exploited so far to achieve a market value.
Literature quoted, hard and soft law documents legal analysis have been analyzed.
Results: Although there are many existing examples of innovation provided by sport entrepreneurs, the regulatory system, by unclear regulations related to the most profitable kinds of innovation in sport, does not provide them equal stimulus as in other trade sectors.
This study shows lack of sufficient regulatory support to innovation in sport commercial activity in Poland.
Key words: commercial activity in sport, start-up, innovation in sport